Norwich February Meeting 2018
Interior Design Masterclass – “The Boutique Principle” – Julian Maurice
The objective of the presentation is to demonstrate how focusing on your product rather than profits ultimately leads to a more successful long-term business.
Julian shows how the planets' most profitable brands manage to take most of the profit in their chosen markets, while only taking a small percentage of their market sales and then demonstrates how the same model can be used by independent property investors to achieve similar results. Higher profits with less product. Julian calls it The Boutique Business Model.
Attendees will learn:
- The value of differentiation – making your product stand-out rather than following how everyone else does things and how doing so increases profits by 100's of percent
- Interior Design Colour Theory – taking examples from the worlds most acclaimed product designers, Julian shares scientific colour systems that ensure that an interior scheme has maximum appeal every time.
The talk is simple in its message, powerful in its potential results and entertaining in its delivery and presentation.